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Lotte Chilsung Beverage taps India with Korean rice wine

scaaet@yna.co.kr

SEOUL, March 22 (Yonhap) -- Lotte Chilsung Beverage Co., the beverage maker of South Korean retail giant Lotte, said Thursday it has begun exporting the Korean rice wine makgeolli to India as it moves to expand its presence in the overseas market.

The 4.5 percent alcohol by volume canned product, dubbed Rahua, is now available at major stores in Delhi, according to the company.

"We decided to export Rahua as demand for makgeolli in India has been rising with the overall popularity of Korean culinary culture in the region," a Lotte official said.

Lotte Chilsung Beverage plans to expand its distribution channel to central and southern parts of India down the road.

Along with the launch of makgeolli exports, the beverage maker also began exporting its premium beer Kloud, it said.

This undated photo provided by Lotte Chilsung Beverage Co., a beverage making unit of South Korean retail giant Lotte, shows Rahua, a Korean rice wine product, at a store in Delhi. The company said on March 22, 2018, that it began exporting the product to India earlier in the month. (Yonhap)

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